Friday, February 11, 2011

TC Athletic Logo

Rudi,

I decided to start with what was the most challenging of the proposed tweaks, which was changing the font to look more like TC's current font.  (serif typeface as opposed to bold, san-serif)  



However as the transformation takes place from "C" to Trojan, you can see how incredibly awkward and top heavy the new form becomes.  


Even if you keep the same C and change the other letters, the C and trojan look out of place and you lose the Bold and clean look and feel of the original logo.  



So…I think that the best compromise would be to change the typeface to a more traditional san-serif font, and move the T out from underneath the C so that people can read a T instead of an I immediately. 



Also to help with the legibility of the C, I have added a curve to the bottom


Im still not sure which I like better.  I think the new one is more readable but is less compact and possesses less movement … The goal I was going for when designing this logo was for people to read "Timothy Christian Trojans." not "Timothy Christian….oh! trojans...." 


Here are some other examples of how School Athletics Logos differ from the Academic logos: