Rudi,
I decided to start with what was the most challenging of the proposed tweaks, which was changing the font to look more like TC's current font. (serif typeface as opposed to bold, san-serif)
However as the transformation takes place from "C" to Trojan, you can see how incredibly awkward and top heavy the new form becomes.
Even if you keep the same C and change the other letters, the C and trojan look out of place and you lose the Bold and clean look and feel of the original logo.
So…I think that the best compromise would be to change the typeface to a more traditional san-serif font, and move the T out from underneath the C so that people can read a T instead of an I immediately.
Also to help with the legibility of the C, I have added a curve to the bottom
Im still not sure which I like better. I think the new one is more readable but is less compact and possesses less movement … The goal I was going for when designing this logo was for people to read "Timothy Christian Trojans." not "Timothy Christian….oh! trojans...."
Here are some other examples of how School Athletics Logos differ from the Academic logos:
Ok- you've sold me on the font. I'm totally on board with the ATHLETIC font not necessarily being identical to the traditional Timothy brand.
ReplyDeleteA few additional thoughts:
1) Separating the T from behing the C was good- this gives distinction and guarentees that no one will read "I C".
2) Now that the T is more prominent, I feel like the T should have some additional graphic work... perhaps something close to the outline indicator within the "plume" of the helmet.
3) I think that this "Outline indicator" may be our visual key to success. If someone viewing the "t" sees the white outline around the T, then their eyes move to the "C" and there's a more "obviously C" outline, then the internal stuff might not matter as much. Does that make sense?
4) The font at the end works well (nice and bold) but might not be close enough together... could you eliminate some of the space here?