Bud Light’s “Lost Parody” commercial that aired during the Superbowl 2010, is a great example of enforcing brand personality. When you think of Bud Light, you think of a good time. The commercial is funny not only because it is a parody off of the hit TV series “Lost,” but because the victims of the plane crash are more concerned with the Bud Light in the beverage cart than getting off the island. The ridiculousness of the situation is not only entertaining but hits on the personality of Bud Light being “a good time.” The commercial leaves you with the feeling that Bud Light can turn even the worst of situations into a party.
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