Below is an interesting ad I found for the new KIA Sorento. I find the image to be extremely effective but feel that the copy really blows. Its a good thing they used poster layout, because the image is the strongest part of the ad by far. Immediately, the viewers eyes are drawn to the exact center of the image where the magic happens. The suspended bracelet around the driver's wrist literally gives you the sense of being weightless. By tweaking one simple thing in the image, the designer has taken this ad from just another visual to an experience. I can actually feel myself soaring over jumps and hills while off-loading in the New Sorento. The copy on the other hand is a little disappointing. It reads, "The 4x4 SUV helps you escape from gravity." Well gee thanks but we already got that part the second we laid eyes on the bracelet. I feel they could have come up with something a little more complimentary to the image, and not merely stating in words what the viewer just felt.
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